Last year, theatres in London’s West End fell dark, galleries closed, and symphony halls were deafeningly silent. During the lockdown, however, one creative industry flourished: book reading and publication.
Many people in the business, as well as parents and educators, are now optimistic that the practice will continue beyond Covid. It’s possible, in my opinion.
HarperCollins, one of the major five publishers on both sides of the Atlantic that dominates the Anglo-Saxon market, experienced a “historic” last quarter of 2020. The company then reported a 45 per cent gain in earnings and a 19 per cent gain in sales in the first quarter of 2021, compared to the same time the previous year.
According to an April 19 NPD BookScan research, print book sales in the United States increased by 29% in the first quarter of 2021 compared to the same period in 2020, marking the largest amount of first-quarter print sales since they began measuring it in 2004. Adult nonfiction and kid fiction were the most popular genres.
Those concerned that a protracted absence from the classroom will dampen children’s thirst for intellectual writing will be relieved by rising sales of teen fiction. Harry Potter, for example, continues to work his spell. J.K. Rowling’s Hogwarts series has been published for more than a quarter-century, but revenue from her novels has increased by 7% in the last year.
Many individuals who sought refuge via TV streaming quickly became dissatisfied with its structured delights. We rediscovered the pleasures of reading after a few months.
Television viewing and serious reading aren’t mutually exclusive activities. Bridgerton, a Regency-era bodice-ripper with a BLM twist, inspired many readers to dust over their dog-eared volumes of Jane Austen’s contemporary novels of genteel society.
Of course, there is a cloud to every silver lining. Many works slated to be released in 2020 have been held by publishers until the indie booksellers that know best how to market them reopen since new writers have struggled to gain notice.