CoinDCX, a well-known cryptocurrency exchange platform has launched a new campaign, expanding its reach and spreading more awareness about Bitcoin in India.
A digital campaign #bitcoinliyakya is currently live on the company’s YouTube, Facebook, Instagram, Twitter, and LinkedIn handles.
Crypto is a new investing space for most of the people in the country and according to the response received on social media handles plus the popularity of crypto, youngsters are showing interest in cryptocurrency.
The campaign focuses on introducing and at the same time increasing awareness of cryptocurrencies like Bitcoin for Indian investors. It is done through an interesting, humorous storytelling approach in the advertisement.
The point of focus in this campaign is Bitcoin. CoinDCX is incentivizing new registrations with Rs. 100 worth of Bitcoin. Also, few lucky users will be getting a chance to add 1 Bitcoin in their portfolio.
Ramalingam Subramanian, Head of Brand and Communication, CoinDCX said, “with the #BitcoinLiyaKya campaign, we aim the viewers to consider Bitcoin as an investment class asset. We want people of India to consider investing 1 to 5% of their portfolio in crypto assets such as Bitcoin. I think the millennials are digital savvy, they will be benefiting the most by investing in this digital gold.”
He added, “at CoinDCX, we have been empowering investors in making safe & secure investments in popular crypto-assets like Bitcoin since our inception in 2018. Our CoinDCX Go app has been launched to facilitate the same purpose, and it has already crossed 1 million downloads in just five months. We aim to onboard new investors by leveraging the virtues of the simple, safe and compliant crypto ecosystem through this campaign and march towards building a larger investor community“.
Unlike other applications, the platform CoinDCX Go is very simple, easy to use, and hassle-free. Creating a pre-loaded portfolio here is like a walk in the park. What you need to do is just install the CoinDCX Go app, signup, and the voucher code ‘CoinDCX Go’. Nonetheless, users must possess the portfolio for a month to unlock it and at least make a single purchase.
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