E Learning solutions

The Reliance Industries led by Mukesh Ambani aims to build an education portal with diverse learning solutions for students in the Edtech market largely dominated by Byjus and Vedantu online learning applications.

The Reliance Industries in the year 2018 acquired a 73% stake in a Startup called Embibe which is all set to give competition to Byjus and Vedantu in the test preparation segment of India. With a goal to help students clear entrance exams, the startup is building an Artificial Intelligence based platform.

An analyst that tracks the company said, “Education is the next big segment for RIL, which will not only give it a large user base, but also strengthen Jio’s leadership position in the technology segment. Education is another route for RIL to enter every household and take a wallet share.”

In association with the Union Ministry of Human Resource Development and National Council of Education Research and Training, Jio has already launched 65 educational channels with national and state specific content on Jio TV as per Reliance Industries annual report. The Jio set-top boxes are also providing access to 21 educational applications for students.

The Jio online music streaming service Jio Saavn has also been streaming educational podcasts across 1100 titles.

Mukesh Ambani  owner of Reliance Industries

Jio’s strategy of engaging consumers on its platforms is clear from the segments it has ventured into. Though the pandemic has accelerated the adoption of technology, we only see these segments making a material contribution to Jio’s numbers a few years down the line”, added the analyst.

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In Navi Mumbai, Maharashtra, Reliance Industries is also setting up a multidisciplinary higher educational institution. Full time undergraduate programs, post graduate programs and doctoral programs are going to be offered by the Institution.

The Jio Institute has already signed a memorandum of Understanding for collaborations with institutions across the world like Nanyang Technological University (Singapore), University of Toronto (Canada), and the University of Manchester (United Kingdom).

The courses offered are going to be Research based and interdisciplinary to encourage faculty and students to pursue research to come up with solutions to national and global issues.

RIL’s early childhood, K-12, and competitive examinations platform “Extramarks” is also all set to expand to other countries like South Africa, Indonesia and West Asia. The Extramarks education provides coaching and training for the Joint Entrance Examination (JEE) for engineering programmes and the National Eligibility cum Entrance Test (NEET) for students who wish to pursue medical, dental, and equivalent courses.

Chief executive officer, Extramarks Education, Ritvik Kulshrestha said that, “Through our test prep solutions and Go-To-School program, we have already seen the power and potential of digital to transform the way learning happens in the country. In dire situations created by the pandemic, Extramarks students were able to pursue their studies with ease”.

Isha S Saha

By Isha S Saha

Journalism student at Christ University. Passionate about telling stories of common people.

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