SonyLIV to launch regional content in southern languages – Telugu and Tamil. SonyLIV is an OTT Platform of the Sony Network which has many movies and web series in Hindi, English, Telugu, and Tamil.
The widespread lockdown has compelled the audience to add OTT platforms as a main source of entertainment. Over-The-Top (OTT) Platforms streams movies and web series of English and Hindi language. Also, the dubbed versions of the movies and series in local languages. To attract more audiences, they have started to introduce more original regional content in local languages. The regional contents include originals by OTT, regional movies, and dubbed versions of popular shows.
SonyLIV has streaming rights for many Tamil and Telugu movies, stating it as a launch of SonyLIV in southern India. They acquired the rights for Telugu and Tamil movies from the producers that will premiere in June 2021.
SonyLIV bagged the rights of the movies which were unsold for a long period. They acquired these prolonged movies and will be premiering this month. Initially, the Tamil and Telugu viewers can watch the regional content for free, and progressively, it will be shifted into the paid subscription once this gets to the center of attraction.
The original contents that will be premiering this month in Telugu and Tamil include – Bhajna Batch and Aivar. They also planned to premiere many movies soon which include Artha Sasthram, Kadaisi Vivasaayi, Naragasuran, and My Marappu.
In addition to this, SonyLIV planned to dub their famous shows like CID, Aladdin, Ladies Special, and many more in Tamil and Telugu languages. They are also in talks to the televisions that were popular in Tamil Nadu and Andhra Pradesh to acquire content from them and stream it on SonyLIV