Responding to the People for the Ethical Treatment of Animals (PETA) India’s appeal to switch to producing vegan milk, Managing Director of Amul RS Sodhi on Saturday asked who will provide employment to 10 crore farmers who depend on the cooperative dairy sector for their livelihood.
Taking to Twitter, Sodhi wrote, “Will they give livelihood to 100 million dairy farmers (70% landless), who will pay for children school fee.. how many can afford expensive lab manufactured factory food made out of chemicals … And synthetic vitamins?”
Amul had previously published some advertisements “in public interest” on March 24 stating “plant-based dairy analogue products like soya beverages are not milk”. In response, PETA, Beauty Without Cruelty (BWC), and Sharan India filed complaints with the Advertising Standards Council of India (ASCI), stating the claims made in the advertisement were false. ASCI deemed the advertisement to be correct and dismissed all three complaints. ASCI had found that Amul’s ad was correct, as according to Food Safety and Standards Authority of India (FSSAI) rules.